Employee Value Proposition- written by me

Employee Value Proposition 

Orios,  a pool of dynamism, creativity and ideas. This pool is built over 10 years by our employees who are thrilled to make a difference. With a team of just about 50 people running a $ 5 million organization, every employee contributes 2% to our topline. So, we say Small team = Large exposure = multiple portfolios.

The learning with Orios = 3 times a big company. Your ideas matter to us and the discussion for the same is open to none other than the CEO.

We are excited about our future growth. Each one of us is restless to get to the next level, to be the next big thing. In this Journey, you will experience the thrill of pointing out your own creations and taking more responsibility. In Orios there is no clUtter and henceU are visible.

If you are ready for challenging avenues,  if you want to bloom with flora and if you want go global with Remindo, we welcome you to Orios Family. 

- Charmie and Saurabh

India has decided.....

Do we care?

Does the youth of India even care who runs this country?

That is the question everyone has asked over the last 2 months of election frenzy. 

I just know that I DO.

UPA has got an undisputed mandate, and the NDA has been ordered by the electorate to have a relook at their organisation and leaders. That is the truth.

But would this mandate have been possible without Manmohan Singh, i have my doubts. Rahul 'Greenhorn' Gandhi has done well in UP and after years Congress has resurfaced in UP. But this is in noway his victory. He is an elite prince who aint fully aware of what India is. Young leaders like Jyotiraditya Scindia and Sachin Pilot have far more credentials than RG. Sachin Pilot won from Ajmer this time which has been a BJP bastion for years unending. Then why aint they being projected as the future leaders, why only RG. Only the Gandhi name does the trick. I believe 1 billion should not be lead by 1 family. I dont know how they do it, but they work their magic on the Indian electorate. We the youth havent faced and dont even remember the attrocities of the emergency that the same family committed, and I dont know why no one holds it against them anymore.

As far as BJP goes, it has committed blunders in the past. Post-Godhra, Kandhamal, Varun Gandhi. But I can name a longer list for the blunders Congress has committed. That apart I had hoped for BJP to come back to power, the strength and decisisiveness of BJP cannot be matched by Congress. I prefer a government which made the telecom revolution possible, a state govt that gets approval for a project as big as Nano in a matter of days compared to a government that has to ally with person who drove Nano out of WB to start with (ready Mamta Banerjee). 

But I gotto wait another 5 years I guess.

Consumer Brand vs Employer Brand

It wasn't before I came to do my summers that I came to realise that there is a difference between the two. Over the course of next 2 months would try and update all my thoughts and research on the topic here.

So as I understand till now,

Consumer brand refers to the image an organisation is able to create among its consumers. For ex: Google being perceived as innovative and associated with free services among its users.

Employer brand refers to the image and brand an organisation is able to create among its employees amd prospective employees as an employer. For ex: Google perceived as a young organisation and having an open work culture.

These two could be very different and they have a distinct way of being communicated. Consumer brand is generally advertised, but employer brand would take more effort and time to be established and built. Advertising an employer brand is possible but might not be effective and ofcourse there is a cost aspect involved. The problem I have encountered is interesting in its own way. The consumer market of the organisation is lets say in US and Europe, but the prospective employees are in Asia. So there is basic lack of brand recognition in the Asian markets. That makes establishing and communicating the employer brand a bigger challenge.

This is just the start, lets see where this project head to...