Consumer Brand vs Employer Brand

It wasn't before I came to do my summers that I came to realise that there is a difference between the two. Over the course of next 2 months would try and update all my thoughts and research on the topic here.

So as I understand till now,

Consumer brand refers to the image an organisation is able to create among its consumers. For ex: Google being perceived as innovative and associated with free services among its users.

Employer brand refers to the image and brand an organisation is able to create among its employees amd prospective employees as an employer. For ex: Google perceived as a young organisation and having an open work culture.

These two could be very different and they have a distinct way of being communicated. Consumer brand is generally advertised, but employer brand would take more effort and time to be established and built. Advertising an employer brand is possible but might not be effective and ofcourse there is a cost aspect involved. The problem I have encountered is interesting in its own way. The consumer market of the organisation is lets say in US and Europe, but the prospective employees are in Asia. So there is basic lack of brand recognition in the Asian markets. That makes establishing and communicating the employer brand a bigger challenge.

This is just the start, lets see where this project head to...